Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking.
If you think that’s all there is to it you are losing guests and revenue every single day. I’m going to show you how to optimize your post-booking conversion funnel for fewer cancellations and improved ancillary revenue.
News
Your CRM System Will Determine How (and if) Your Hotel Recovers From COVID-19
The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone, we are seeing nearly 100% increases in daily revenue, as shown in this graph. However, this is not a long-term trend, this is a short correction of bookings due to [...]
Contactless Check-In/Check-Out and Keyless Room Entry Now Available to Hotels Via the Fuel Mobile App
Affordable, completely customizable mobile application for independent properties adds new lock system integrations and features Myrtle Beach, SC, May 6, 2020 – Fuel, a leading provider of guest-facing hotel software systems and digital marketing services for the global hospitality industry, has expanded its hotel digital key functionality of its industry-leading hotel mobile app for independent and […]
Hotel Email Marketing Tactics For Post-Crisis Recovery
With a recovery period fast approaching, now is the time for hotels to prepare their post-crisis email marketing tactics. Email is a highly effective, budget-friendly marketing tactic that all hotels should be taking advantage of, especially during a time of crisis and recovery. Let your data drive your post-crisis email marketing efforts. Hopefully, you’ve done [...]
Fuel Appoints Susan Spivey to the Role of VP of Business Development
Sales and marketing maven joins hospitality software innovator. Myrtle Beach, SC – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has appointed Susan Spivey as Vice President of Business Development. As Director of Business Development, Spivey will be responsible for cultivating new business opportunities, while working closely […]
What is a Hotel Booking Engine?
A hotel booking engine is a software application that securely processes direct online reservations through a hotel website. It’s a crucial component in the buying cycle where travelers can find and select a room from a hotel to make a reservation online using a credit card. It's basically the shopping cart for a hotel website. [...]
Fuel White Paper Helps Hoteliers “Beat OTAs at Their Own Game” and Maximize Direct Booking Strategies
Newly released white paper reveals proven OTA strategies that hoteliers can seize upon to combat growing online competition and improve direct booking results. Myrtle Beach, SC – November 5, 2019 – Fuel, the premier software provider and digital agency for the hotel industry, has announced the release of a new white paper to the hotel industry […]
Fuel Mobile App Expands Mobile Access Options Through Integration with Onity DirectKey™ System
Feature-rich mobile application for independent properties adds cost-effective digital key capabilities for hotels with Onity locking systems. Myrtle Beach, SC – September 9, 2019 – Fuel, a leading provider of hotel software and digital marketing solutions for the global hospitality industry, has expanded its hotel digital key functionality of its industry-leading hotel mobile app for independent […]
Fuel Mobile App Now Offers Keyless Entry Via Partnership With ASSA ABLOY Hospitality
Hotel guests now able to use their smartphone as a secure room key with the new Mobile Access solution for independent hotels MYRTLE BEACH, S.C., Feb. 12, 2019 – No more waiting in line at the front desk after a long journey. Fuel Travel announces a significant upgrade to its industry leading white label app […]
Fuel Travel and Blueshift partner to revolutionize hotel marketing by creating industry’s most advanced marketing automation platform
Blueshift, the leading AI-powered Cross-Channel Marketing Platform, and Fuel Travel, the premier digital agency for the hotel industry since 1994, today announced their strategic partnership to create the most advanced AI-powered platform for the travel industry.
Fuel Travel, StayNTouch and Flip.to Examine the Alignment Between Hoteliers and Vendors in New 2018 Hospitality Technology Study
Bethesda, MD, June 18, 2018 — Fuel Travel, Flip.to and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers to learn where the industry can improve from a technology perspective. Exclusive copies of the comprehensive study will be available at this year’s HITEC in Houston at booth’s #1003 and #1133. […]
Great Hotel Marketing Starts At The End: Choosing the Right Booking Engine
Our job as hotel marketing experts is to help spend their marketing dollars as effectively as possible. However, sometimes even the most effective marketing can fail and not because of the marketing itself, but something deeper down the conversion funnel. Something that oft times seems not marketing related at all even though it plays the most critical part of the entire mix.
Today we ask the question, “Is your PMS and booking engine the cause of your hotel marketing woes?”